Question

Which one is the correct sequence of stages in "Innovation Decision process" in preference to "adoption process"?
A. Knowledge
B. Decision
C. Implementation
D. Persuasion
E. Confirmation

• A. A, D, B, C, E
• B. A, B, C, D, E
• C. D, B, A, C, E
• D. A, C, E, B, D

Hint:

Remember the acronym: K-P-D-I-C (Knowledge, Persuasion, Decision, Implementation, Confirmation). This is Rogers' signature modern decision-making model.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
To overcome the limitations of the older, rigid five-stage adoption model, Everett Rogers proposed the more comprehensive and dynamic Innovation-Decision Process.

Step 2: Detailed Explanation:
The Innovation-Decision Process consists of five sequential stages that an individual or decision-making unit goes through:
1. Knowledge (A): The individual is exposed to the innovation's existence and gains some understanding of how it functions.
2. Persuasion (D): The individual forms a favorable or unfavorable attitude toward the innovation based on perceived benefits.
3. Decision (B): The individual engages in activities that lead to a choice to adopt or reject the innovation.
4. Implementation (C): The individual puts the innovation into active use.
5. Confirmation (E): The individual seeks reinforcement for the decision already made, and may reverse it if exposed to conflicting messages.
Therefore, the correct chronological sequence is Knowledge (A) $\rightarrow$ Persuasion (D) $\rightarrow$ Decision (B) $\rightarrow$ Implementation (C) $\rightarrow$ Confirmation (E).

Step 3: Final Answer:
The correct sequence is A, D, B, C, E, matching Option (A).