Which one is NOT the element of Leagans Model of communication?
Show Hint
- Communicator
- Encoder and Decoder
- Channel
- Treatment
The Correct Option is B
Solution and Explanation
Different communication models identify different sets of structural elements involved in transmitting a message from a sender to a receiver.
Step 2: Detailed Explanation:
Let us review the J. Paul Leagans Model of Communication (1961), which is a key model in agricultural extension. It consists of six elements:
1. Communicator (the sender/extension worker)
2. Message (the agricultural technology/information)
3. Channel (the medium, such as demonstrations or meetings)
4. Treatment of the message (the design or way the message is presented)
5. Audience (the farmers/receivers)
6. Audience Response (feedback or action taken by the farmers)
- "Encoder and Decoder" are structural elements found in the communication models of Wilbur Schramm, David Berlo, and Shannon-Weaver, but they are not part of Leagans' model.
Step 3: Final Answer:
"Encoder and Decoder" is not an element of Leagans' model, corresponding to Option (B).
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