Question

Which of the following is NOT a principle of effective communication in extension?

• A. Clarity of message
• B. Two-way communication
• C. Technical Jargon
• D. Active listening

Hint:

Keep it simple! Avoid jargon and use clear, concise language tailored to your audience's understanding.

Answer 1

The Correct Option is C

Effective communication in extension aims to be accessible and understandable to the target audience, often farmers or rural communities. Using technical jargon creates a barrier to understanding and can hinder the adoption of new practices or information. Clarity, two-way interaction (allowing for feedback and questions), and active listening are crucial principles of effective extension communication.

Answer 2

Effective-communication principles share one property: each makes the message easier for the audience to receive and respond to. Clarity simplifies the message, two-way communication invites a response, and active listening captures that response - every one of these narrows the distance between communicator and audience. Technical jargon does the opposite: it inserts specialised vocabulary the audience doesn't share, widening rather than closing that distance. Since it is the only one of the four that works against audience understanding rather than for it, technical jargon (option 3) is the item that does NOT belong.