Question:

Which of the following is individual Communication method?

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Classic individual contact methods include farm visits, telephone calls, and personal letters. On-farm adaptive trials are also categorized here because they focus on one-on-one customized farm research.
  • Result Demonstration
  • Method Demonstration
  • Adaptive trials
  • Farmers' Day
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The Correct Option is C

Solution and Explanation

Step 1: Understanding the Concept:
Extension communication methods are classified into individual, group, or mass contacts based on the number of people targeted during a single interaction.

Step 2: Detailed Explanation:

Let us analyze the given options:
- Result Demonstration (A) and Method Demonstration (B): These are group-contact methods. They are conducted in front of a gathered group of farmers to demonstrate a skill or the result of a practice.
- Farmers' Day (D): This is a mass or large-group contact event designed to showcase multiple technologies and results to a large gathering of farmers.
- Adaptive trials (C): These are on-farm research trials conducted directly on an individual farmer's field with their active personal participation and management. Because the extension worker interacts directly and intensely with the single farm owner to customize and test the technology, it functions as an individual contact method.

Step 3: Final Answer:

The correct individual communication method is Adaptive trials, corresponding to Option (C).
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