Question:
Which of the following is/are impersonal cosmopolite channel(s)?
A. Radio
B. T.V.
C. Local people
D. Extension agents
Which of the following is/are impersonal cosmopolite channel(s)?
A. Radio
B. T.V.
C. Local people
D. Extension agents
A. Radio
B. T.V.
C. Local people
D. Extension agents
Show Hint
"Impersonal" means mass media (no face-to-face), and "Cosmopolite" means originating outside the local village. Combined, they refer to mass media like Radio, TV, and newspapers.
Updated On: Aug 24, 2026
- A only
- A and B only
- A, B and C only
- A, B, C and D only
Show Solution
Verified By Collegedunia
The Correct Option is B
Solution and Explanation
Step 1: Understanding the Concept:
In Everett Rogers' diffusion of innovations theory, communication channels are classified across two dimensions:
1. Personal vs. Impersonal: Personal involves face-to-face interaction, while Impesonal does not.
2. Localite vs. Cosmopolite: Localite channels originate within the local social system, while Cosmopolite channels originate outside the social system.
Step 2: Detailed Explanation:
Let us classify the given options based on these dimensions:
- Radio (A) and T.V. (B): These are mass media channels that originate outside the local village (Cosmopolite) and do not involve direct, face-to-face personal interaction (Impersonal). Thus, they are classified as Impersonal Cosmopolite channels.
- Local people (C): These are personal channels originating inside the local social system, classifying them as Personal Localite channels.
- Extension agents (D): These are professionals originating outside the local system (Cosmopolite) who interact face-to-face with farmers, classifying them as Personal Cosmopolite channels.
Therefore, only Radio (A) and T.V. (B) are Impersonal Cosmopolite channels.
Step 3: Final Answer:
The correct channels are A and B only, matching Option (B).
In Everett Rogers' diffusion of innovations theory, communication channels are classified across two dimensions:
1. Personal vs. Impersonal: Personal involves face-to-face interaction, while Impesonal does not.
2. Localite vs. Cosmopolite: Localite channels originate within the local social system, while Cosmopolite channels originate outside the social system.
Step 2: Detailed Explanation:
Let us classify the given options based on these dimensions:
- Radio (A) and T.V. (B): These are mass media channels that originate outside the local village (Cosmopolite) and do not involve direct, face-to-face personal interaction (Impersonal). Thus, they are classified as Impersonal Cosmopolite channels.
- Local people (C): These are personal channels originating inside the local social system, classifying them as Personal Localite channels.
- Extension agents (D): These are professionals originating outside the local system (Cosmopolite) who interact face-to-face with farmers, classifying them as Personal Cosmopolite channels.
Therefore, only Radio (A) and T.V. (B) are Impersonal Cosmopolite channels.
Step 3: Final Answer:
The correct channels are A and B only, matching Option (B).
Was this answer helpful?
0
0
Top ICAR AIEEA Social Science Questions
- What was the percentage share of value of agricultural exports to national exports in 2021-22?
- RAFTAR stands for
- What is not true about the e-NAM?
- Total fish production in India in 2020-21 was
- Which of the following elements regulates the opening and closing of stomata?
View More Questions
Top ICAR AIEEA ICT Skills Questions
- 'Communicator' is sharing together and is for:
- Match List-I with List-II
List-I:
(A). Multimedia effect
(B). Contiguity effect
(C). Personalization
(D). Coherence effect
List-II:
(I). Place word near corresponding picture
(II). Eliminate extraneous words and pictures
(III). Add pictures to words
(IV). Use conversational style for words
Choose the correct answer from the options given below: - Given below are two statements:
Statement (I): One of the important principles of rural journalism is to organize the write-up like an inverted pyramid, keeping the most important information at the top.
Statement (II): In rural journalism, it is important to explain the technical terms in short and simple sentences, use common words which have concrete meaning.
In light of the above statements, choose the most appropriate answer from the options given below: - The viability of seeds is tested through a chemical called 2,3,5-triphenyl tetrazolium chloride (TZ). The steps of the TZ tests are listed below. Find out the group with the most appropriate order of the steps-
(A). Dissection of the seeds to expose the embryo
(B). Placing the seeds in a 1.0% or 0.1% solution of 2,3,5-triphenyl tetrazolium chloride
(C). Soak the seeds in water overnight
(D). Examination of the treated seeds for coloration of the embryo
Choose the correct answer from the options given below: - What is the aim of the 'Vibrant Village Program' launched by the Indian government in April 2023?
View More Questions
Top ICAR AIEEA Questions
- Which of the following statements is false?
- Which of the following is an example of an inventory?
- According to Adam Smith, productivity gains could be brought about through .
- The supply curve for an artificially scarce good is .
- Which of the following would not be considered an opportunity cost of paid employment?
View More Questions