Question

Which of the following concepts in Model of Communication has been given by Leagans (1963)?
A. Treatment and Presentation
B. Audience Response
C. Feedback
D. Speech

• A. A only
• B. A and B only
• C. A, B and C only
• D. A, B, C and D

Hint:

Exam Tip:
Leagans' Model:
Source \(\rightarrow\) Message \(\rightarrow\) Treatment & Presentation \(\rightarrow\) Channel \(\rightarrow\) Audience \(\rightarrow\) Response \(\rightarrow\) Feedback.
The unique contribution of Leagans was the emphasis on "Treatment and Presentation" of the message.

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
This question tests knowledge of Leagans' model of communication and its key components. Leagans' model is specifically designed for extension education.

Step 2: Leagans' Model of Communication (1963):
J. Paul Leagans developed a communication model for extension education.
His model includes the following key elements:
• Source (Communicator): The person or organization initiating the communication.
• Message: The content of what is being communicated.
• Treatment and Presentation: How the message is structured, arranged, and delivered. This is a unique and important part of Leagans' model. It emphasizes that the message must be effectively prepared and presented to the audience.
• Audience Response: The reaction of the receiver to the message. This is the effect of the communication.
• Feedback: The response from the receiver that goes back to the source, indicating how the message was received.

Step 3: Analyzing the Options:

• A. Treatment and Presentation: This is a component of Leagans' model.
• B. Audience Response: This is a component of Leagans' model.
• C. Feedback: This is a component of Leagans' model.
• D. Speech: This is not a distinct element of Leagans' model. Speech is a method of communication, not a component of the model itself. Leagans' model includes Treatment and Presentation, Audience Response, and Feedback. Therefore, options A, B, and C are correct.

Step 4: Final Answer:
Concepts given by Leagans include A, B, and C. Therefore, option (C) is correct.