Question

The sequence of elements as per the Leagans model are
A. Message
B. Communicator
C. Treatment
D. Channel
E. Audience + Audience response
Choose the correct answer from the option given below:

• A. A, B, C, D, E
• B. B, A, D, C, E
• C. A, B, D, E, C
• D. B, A, C, D, E

Hint:

Leagans' Communication Model Sequence: Communicator (B) $\rightarrow$ Message (A) $\rightarrow$ Treatment (C) $\rightarrow$ Channel (D) $\rightarrow$ Audience $\rightarrow$ Audience Response (E).

Answer 1

The Correct Option is D

Step 1: Understanding the Concept:
J. Paul Leagans' (1961) extension communication model establishes a six-element linear communication fidelity process.
Key Formula or Approach:
\[ \text{Communicator} \longrightarrow \text{Message} \longrightarrow \text{Treatment} \longrightarrow \text{Channel} \longrightarrow \text{Audience} \longrightarrow \text{Audience Response} \]

Step 2: Detailed Explanation:
In J. Paul Leagans' classical Model of Communication Process (1961):
The systematic sequential transmission elements are:
1. Communicator (B): The person who starts the process.
2. Message (A): The information/content to be communicated.
3. Treatment of the Message (C): The way message is structured and designed for clear presentation.
4. Channel of Communication (D): The physical transmission medium audio-visual aid.
5. Audience + Audience Response (E): The intended receiver and their resultant behavioral response/feedback.
Correct sequence: B $\rightarrow$ A $\rightarrow$ C $\rightarrow$ D $\rightarrow$ E.

Step 3: Final Answer:
Therefore, the sequence of elements as per the Leagans model is B, A, C, D, E, matching option (D).