Step 1: Understanding the Concept:
Horticultural terminology distinguishes grape cultivation from winemaking processes.
Step 2: Detailed Explanation:
Viticulture (from Latin vitis) is the specialized horticultural science and art of cultivating and harvesting grapevines (Vitis vinifera).
Vinification is the process of winemaking (fermentation), and viniculture encompasses both grape cultivation and winemaking.
Step 3: Final Answer:
Therefore, the cultivation of grapes is called viticulture.