Question

The first step in extension teaching is

• A. Desire
• B. Action
• C. Attention
• D. Interest

Hint:

Extension Teaching Steps (Wilson & Gallup Mnemonic AIDCAS): 1. ATTENTION (First step) $\rightarrow$ 2. Interest $\rightarrow$ 3. Desire $\rightarrow$ 4. Conviction $\rightarrow$ 5. Action $\rightarrow$ 6. Satisfaction.

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
Extension education teaching steps: Wilson and Gallup's AIDCAS psychological learning model begins with capturing the learner's initial Attention.
Key Formula or Approach:
\[ \text{Wilson \& Gallup's Steps: } \mathbf{Attention \text{ (1st Step)}} \rightarrow \text{Interest} \rightarrow \text{Desire} \rightarrow \text{Conviction} \rightarrow \text{Action} \rightarrow \text{Satisfaction} \]

Step 2: Detailed Explanation:
In agricultural and fisheries extension education (Wilson and Gallup Model of Extension Teaching Steps):
- Successful technology adoption follows a structured sequence of 6 psychological learning steps (AIDCAS):
1. 1. Attention (C): The first essential step; capturing the farmer's/fisher's sensory attention through mass media, posters, or demonstrations.
2. 2. Interest: Arousing curiosity and providing information.
3. 3. Desire: Creating an internal motivation to adopt the practice.
4. 4. Conviction: Building firm belief in the economic benefits.
5. 5. Action: Practical field trial/implementation by the farmer.
6. 6. Satisfaction: Reinforcing positive results to ensure permanent adoption.

Step 3: Final Answer:
Thus, the first step in extension teaching is Attention, corresponding to option (C).