Step 1: Understanding the Concept:
Alfred Marshall formalized the concept of Consumer's Surplus in welfare economics.
Step 2: Key Formula or Approach:
Consumer's Surplus is the economic measure of consumer benefit, defined as the excess of the total price a consumer is willing to pay rather than go without the commodity over the real market price paid:
\[\text{Consumer's Surplus} = \text{Willingness to Pay} - \text{Market Price Paid}\]
Step 3: Detailed Explanation:
Therefore, consumer's surplus is worked out by 'What the consumer is willing to pay - what he actually pays'.
Step 4: Final Answer:
Hence, the correct option is (A).