Question

Match List I with List II

List I & List II
A. Late majority & I. 2.5 percent
B. Innovators & II. 13.5 percent
C. Early adopters & III. 34 percent
D. Laggards & IV. 16 percent
Choose the correct answer from the options given below:

• A. A - III, B - I, C - II, D - IV
• B. A - II, B - III, C - I, D - IV
• C. A - IV, B - II, C - I, D - III
• D. A - I, B - IV, C - III, D - II

Hint:

Exam Tip:
A useful mnemonic to remember the adoption categories and percentages:
I (Innovators) - 2.5%
E (Early Adopters) - 13.5%
E (Early Majority) - 34%
L (Late Majority) - 34%
L (Laggards) - 16%
The cumulative percentages: 2.5, 16, 50, 84, 100.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
This question tests knowledge of the adoption categories in the diffusion of innovations theory. These categories classify individuals based on how early they adopt an innovation.

Step 2: Detailed Matching:
Rogers' Diffusion of Innovations theory divides adopters into five categories based on their innovativeness. The percentages are:
• Innovators: 2.5% of the population.
_ _ _ _ Match: B - I
• Early Adopters: 13.5% of the population.
_ _ _ _ Match: C - II
• Early Majority: 34% of the population.
_ _ _ _ (Not in the list)
• Late Majority: 34% of the population.
_ _ _ _ Match: A - III
• Laggards: 16% of the population.
_ _ _ _ Match: D - IV

Step 3: Final Answer:
The correct matching is A-III, B-I, C-II, D-IV, which corresponds to option (A).