Question

Match List I with List II 

 

• A. A - III, B - II, C - IV, D - I
• B. A - IV, B - III, C - I, D - II
• C. A - II, B - IV, C - III, D - I
• D. A - I, B - II, C - IV, D - III

Hint:

Remember the classic descriptors: Laggards are "Suspicious" (D - II), Early Adopters are "Localite/Opinion leaders" (C - I), and the Early Majority is "Deliberate" (B - III).

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
Each adopter category in Rogers' diffusion model is characterized by a set of distinct sociological traits, values, and attitudes toward change.

Step 2: Detailed Explanation:
Let us match the adopter categories in List I with their defining sociological traits in List II:
- Late Majority: They are highly cautious and skeptical about new ideas, adopting them only after the majority of their peers have already done so, often due to economic or social pressure. (A - IV)
- Early Majority: They are deliberate in their decision-making. They adopt new ideas just before the average member of the community but rarely lead. (B - III)
- Early Adopters: They are highly respected, integrated local leaders (localite leaders) who serve as key opinion leaders within their social system. (C - I)
- Laggards: They are highly traditional, oriented toward the past, and deeply suspicious of innovations and change agents. (D - II)
Thus, the correct matching is A - IV, B - III, C - I, D - II.

Step 3: Final Answer:
The matching sequence corresponds to Option (B).