Question

Match List I with List II

Choose the correct answer from the options given below:

• A. A - IV, B - III, C - I, D - II
• B. A - I, B - II, C - III, D - IV
• C. A - III, B - I, C - II, D - IV
• D. A - II, B - III, C - I, D - IV

Hint:

Adopter Dominant Characteristics:
Innovators $\rightarrow$ Venturesome; Early Adopters $\rightarrow$ Respect/Opinion Leadership; Early Majority $\rightarrow$ Deliberate; Late Majority $\rightarrow$ Skeptical; Laggards $\rightarrow$ Traditional.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
Everett Rogers' adopter categories in the diffusion of innovations framework.

Step 2: Detailed Explanation:
Correlating adopter categories with their psychological traits:
- A. Early Adopters: Dynamic community leaders, IV. Young and Restless Opinion leaders who seek early advantage.
- B. Early Majority: Deliberate pragmatists, III. Value Seekers who adopt before the average peer.
- C. Innovators: First $2.5\%$ to adopt, eager to take risks, I. Venturesome.
- D. Late Majority: Skeptical mass ($34\%$), II. Sceptical, adopting only under economic necessity and peer pressure.
Matching sequence: A - IV, B - III, C - I, D - II.

Step 3: Final Answer:
Hence, the correct matching is A - IV, B - III, C - I, D - II, matching option (A).