Question

Market modification, product modification, market program modification strategy come in which stage of product life cycle?

• A. Maturity
• B. Growth
• C. Decline
• D. Introduction

Hint:

Product, market, and marketing-mix modifications are key strategic tools used to rejuvenate products during the Maturity stage of PLC.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
The Product Life Cycle (PLC) comprises Introduction, Growth, Maturity, and Decline stages.

Step 2: Detailed Explanation:
During the Maturity stage, sales growth peaks and plateaus while intense competition emerges.
To sustain brand sales and extend the life of the product, marketing managers implement three primary strategies:
1. Market modification (discovering new user segments/occasions)
2. Product modification (improving quality, features, or styling)
3. Marketing program modification (adjusting price, advertising, and distribution channels).

Step 3: Final Answer:
Hence, these modification strategies are applied in the maturity stage.