Question:
'Lima' is a global sportswear brand known for shoes, apparel and sports accessories. Customers can recognize Lima's shoes, t-shirts and bags just by seeing the tiger symbol imprinted on all Lima's products. Lima has legally registered both its name 'Lima' and its tiger symbol so that no other company can legally use the same or similar design in their sportswear.
The tiger symbol is Lima's :
'Lima' is a global sportswear brand known for shoes, apparel and sports accessories. Customers can recognize Lima's shoes, t-shirts and bags just by seeing the tiger symbol imprinted on all Lima's products. Lima has legally registered both its name 'Lima' and its tiger symbol so that no other company can legally use the same or similar design in their sportswear.
The tiger symbol is Lima's :
The tiger symbol is Lima's :
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Remember: All trade marks are brands, but not all brands are trade marks. A brand mark becomes a trade mark the moment it gets legal registration.
Updated On: Jun 25, 2026
- Brand name
- Brand mark
- Trade mark
- Both Brand mark and Trade mark
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The Correct Option is D
Solution and Explanation
Step 1: Concept
Components of a Brand and Legal Protection.
Step 2: Meaning
A brand mark is the visual element of a brand, and a trademark is a brand component given legal protection.
Step 3: Analysis
• The "tiger symbol" represents the visual aspect of the Lima brand, which consumers recognize immediately without needing to read the text. By definition, this makes it a Brand Mark.
• The case explicitly states that Lima has "legally registered" this specific symbol to prevent competitors from using it.
• Whenever a brand name or brand mark is granted legal protection against unauthorized use under the law, it simultaneously attains the status of a Trade Mark.
• Therefore, the symbol holds both descriptive designations within this specific scenario.
Step 4: Conclusion
Because it is a visual symbol that has been legally registered, it is classified as both a brand mark and a trade mark.
Final Answer: (D)
Components of a Brand and Legal Protection.
Step 2: Meaning
A brand mark is the visual element of a brand, and a trademark is a brand component given legal protection.
Step 3: Analysis
• The "tiger symbol" represents the visual aspect of the Lima brand, which consumers recognize immediately without needing to read the text. By definition, this makes it a Brand Mark.
• The case explicitly states that Lima has "legally registered" this specific symbol to prevent competitors from using it.
• Whenever a brand name or brand mark is granted legal protection against unauthorized use under the law, it simultaneously attains the status of a Trade Mark.
• Therefore, the symbol holds both descriptive designations within this specific scenario.
Step 4: Conclusion
Because it is a visual symbol that has been legally registered, it is classified as both a brand mark and a trade mark.
Final Answer: (D)
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