Question

In marketing, the 4 Ps stand for Product, Price, Place, and:

• A. Promotion
• B. People
• C. Process
• D. Profit

Hint:

4 Ps = Product, Price, Place, Promotion — must-know for any marketing MCQ!

Answer 1

The Correct Option is A

The Marketing Mix is made up of 4 Ps: Product (what you sell), Price (at what cost), Place (where it’s sold), and Promotion (how you communicate the product). Promotion includes advertising, PR, sales promotion, and personal selling to influence buying decisions.

Answer 2

Recall the Framework: The Marketing Mix is a fixed set of 4 Ps — Product, Price, Place, Promotion — worth memorizing as a group.

Since the question gives three already (Product, Price, Place), the missing fourth by definition is Promotion — the communication/advertising piece of the mix.

People, Process, and Profit belong to OTHER marketing frameworks (like the extended 7Ps for services), not the classic 4Ps being asked about here.