Given below are two statements:
Statement I: According to North central Rural Sociology sub commiittee for diffusion of farm practices (1955), five stages of adoption process are not rigid patterns which people follow, nor a set of exclusive and discrete categories with no overlap.
Statement II: At any stage, the recommendations can be thrown off. There can be jumping from one stage to another.
In light of the above statements, choose the most appropriate answer from the options given below:
Statement I: According to North central Rural Sociology sub commiittee for diffusion of farm practices (1955), five stages of adoption process are not rigid patterns which people follow, nor a set of exclusive and discrete categories with no overlap.
Statement II: At any stage, the recommendations can be thrown off. There can be jumping from one stage to another.
In light of the above statements, choose the most appropriate answer from the options given below:
Show Hint
- Both statement I and statement II incorrect
- Both Statement I and Statement II are correct
- Statement I is correct but Statement II is incorrect
- Statement I is incorrect but Statement II is correct
The Correct Option is B
Solution and Explanation
The adoption process describes the mental stages through which a consumer or farmer passes when evaluating a new technology.
Step 2: Detailed Explanation:
Let us analyze both statements:
- Statement I: The North Central Rural Sociology Subcommittee (1955) defined the traditional five stages of adoption (Awareness, Interest, Evaluation, Trial, Adoption). They explicitly noted that these stages are merely an analytical framework. In real life, they are not rigid steps; they often overlap, and the sequence can vary among individuals. This statement is correct.
- Statement II: The adoption process is voluntary and flexible. A farmer can decide to reject or "throw off" the technology at any stage (e.g., rejecting it during evaluation or even after trial). Furthermore, individuals can skip or jump over certain stages depending on their trust, previous experience, or urgency. This statement is correct.
Therefore, both statements are correct.
Step 3: Final Answer:
Both statements are correct, corresponding to Option (B).
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