Question

Arrange the following adopters' categories on the basis of relative time of adoption of innovations in the correct order.
A. Innovators
B. Early majority
C. Early Adopters
D. Laggards
E. Late majority

• A. C, B, A, D, E
• B. A, E, B, C, D
• C. A, C, B, E, D
• D. B, E, C, A, D

Hint:

Innovators (A) are always the absolute first to adopt, and Laggards (D) are always the absolute last. Knowing that the sequence must start with A and end with D narrows your choices down immediately.

Answer 1

The Correct Option is C

Step 1: Understanding the Concept:
Adopters within a social system do not adopt a new technology at the same time. Rogers classified them into five distinct categories based on their relative speed of adoption, following a normal bell-curve distribution.

Step 2: Detailed Explanation:
Let us list the adopter categories in their chronological order of adoption, along with their percentage representation:
1. Innovators (A): The first $2.5\%$ to adopt. They are venturesome risk-takers.
2. Early Adopters (C): The next $13.5\%$. They are respected local opinion leaders.
3. Early Majority (B): The next $34.0\%$. They are deliberate and adopt just before the average member.
4. Late Majority (E): The next $34.0\%$. They are skeptical and adopt due to economic necessity or peer pressure.
5. Laggards (D): The final $16.0\%$. They are traditional and highly suspicious of change.
Thus, the correct sequence from earliest to latest is A $\rightarrow$ C $\rightarrow$ B $\rightarrow$ E $\rightarrow$ D.

Step 3: Final Answer:
The correct order is A, C, B, E, D, corresponding to Option (C).