Post Graduate Programme in Digital Media & Marketing Communications From Jio Institute, Navi Mumbai

Aspirants seeking admission to the program should meet the following criteria as

• An undergraduate degree in any discipline with minimum 50 per cent or equivalent CGPA
• Submit a valid CAT/GMAT/GRE score or appear for Jio Institute Entrance Test (JET)
• Preference shall be given to candidates with relevant experience
   

This programme provides comprehensive education in modern marketing strategies and effective media communication, along with a strong foundation in business and management. Applied projects, case-based pedagogy, tools and frameworks, and global exposure are well-integrated into a holistic programme curriculum to train students in all aspects of marketing domain, right from the basics to the latest technologies. The programme prepares graduates for roles in marketing management, digital marketing, product marketing and analytics. Students will be equipped with essential analytical and business skills to be the next-generation leaders with in-depth understanding of markets and consumers.

Mandatory Core & Foundation Courses

1. B2B Marketing
2. Consumer Insight
3. Digital & Social Media Marketing
4. Financial Accounting
5. Financial Management & Decisions
6. Introduction to Management & Strategy
7. Introduction to Organisational Behaviour
8. Marketing Analytics & Research Methods
9. Marketing Management
10. Media & Communication Ecosystem
11. Product Management & Marketing
12. Strategic Brand Management

Advanced Learning Courses

1. Advanced Marketing Strategy
2. Business Analytics
3. Campaign Planning & Development
4. Content Creation & Storytelling
5. Digital Media Analytics & Metrics
6. Media Ethics & Policy
7. Media Planning & Buying
8. Strategic Marketing Communications
9. Strategic Negotiation

Non-Credit Courses

1. AI for Marketing
2. Business Communication
3. Business Ethics
4. Design Thinking
5. Economics
6. Leadership & Values
7. Sales & Business Development

Fee Structure (INR):