Bachelor of Business Administration [B.B.A] [Marketing] From University of Puerto Rico

The concentration of Marketing is based on the study of institutions and activities related to the development of the concepts of price, distribution, and promotion of ideas, goods, and services to create satisfactory exchanges for both the company and the consumer. This Program develops in students the skills necessary to make personal sales, plan and control inventories, and understand consumer behavior within the international environment. The graduate of this concentration may serve as Account Executive of Advertising Agencies, Marketing Researcher, Marketing Consultant, Product Manager, Sales Manager, Public Relations and Entrepreneur.