Bachelor of Business Administration [B.B.A] [Marketing] From University of West Georgia

This Marketing degree at?the University of West Georgia?prepares students for a wide range of careers in Marketing, including Brand/Product Managment; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.

Learning Objectives

• Marketing majors will demonstrate a more comprehensive knowldge of Marketing concepts and principles as compared to non-marketing BBA graduates as a whole.
• Marketing majors will be able to apply Marketing concepts and principles to the analysis, planning, implementation and control of marketing operations.
• Marketing majors will be able to conduct research pertinent to marketing issues and problems.