Bachelor of Science [B.S] [Sport Development] From University of the West of Scotland

BA (Hons) Design for Art Direction is a unique course which explores the practical, conceptual and managerial skills relating to design and art direction. This course is about practice but it also about leadership of people and management of processes.

Throughout the course you will gain expertise in the practical aspects of graphic design related to the communication of concepts. Additionally, the course will focus on the role of the art director/creative director in developing and realising ideas through leadership, management and commissioning of individuals and teams of designers, photographers, film makers, advertisers, illustrators or other media specialists in the creative industries.

The College is home to an extensive and varied range of resources from analogue to digital and letterpress to film all of which help you gain experience of a wide range of skills relevant to the subject and profession.

The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you, including:

• This exciting new course builds on the CollegeÕs considerable expertise in the area of design and media, which form essential aspects of art direction. You will be introduced to a broad range of design skills and media which will enable you to confidently communicate your concepts and ideas to specialist practitioners.

• The acquisition of new and consolidation of existing design skills will be seen in the context of theory and management skills associated with the leadership and management of others.

• Learning and teaching will be undertaken in a variety of different contexts including, workshops, studio practice, lectures and seminars.

• Given our central location in a leading design capital and our considerable professional contacts, BA (Hons) Design for Art Direction will offer ample opportunities for collaborative working with leading practitioners on live projects which prepare you for progression into industry or continuing education.