Master of Science [M.Sc] (International Marketing)
Field of Study:
$26,466 /Yr
In our increasingly globalised world, there is a growing demand for digital and content marketers with the confidence to conduct business in an international marketplace, capable of overcoming the challenges of marketing across countries and cultures.
Marketing across countries requires different skills and knowledge Ð from identifying specific market needs to understanding the cultural nuances which influence customer motivations.
The International Marketing programme offered by the Coventry UniversityÊconsiders the broader implications of marketing and its impact upon consumers, society and other stakeholders, such as managing corporate reputation and the motivations for internationalising business. You will be introduced to ways of achieving competitive advantage in todayÕs business environment. For example, the extensive use of analytics and the various market research techniques used in decision making.
As the course progresses, you will have the opportunity to develop more specialist knowledge, understanding and skills. We will consider the different commercial forms and strategies to pursue international business and key influences in the global marketing management paradigm.
Career prospects
Graduates of this course could go on to pursue a wide range of career opportunities both here in the UK or overseas in multinational marketing or communications agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.
Our course is accredited by the Chartered Institute of Marketing (CIM), which means that straight after your degree you can go on to achieve the CIM Professional Diploma in Marketing. With appropriate work experience, you would then be eligible for Associated/Member status from CIM, able to use the designatory letters ACIM/MCIM. With this, you will also be well on your way to achieving Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional. Additional costs may apply. Please check with the membership body for details.
Important Dates
Rolling Admissions are there.
Event | Application Date |
---|---|
Equal Consideration Deadline For 2025 Intake | Jan 31, 2025 |
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | $26466 (GBP 20050) |
Other Expenses
Head | Avg Cost Per Year |
---|---|
Housing | $12260 (GBP 9288) |
Food | $4087 (GBP 3096) |
Total Cost | $16347 (GBP 12384) |
Eligibility & Entry Requirement
Academic Eligibility:
To enter the course students need to have one of the following requirement:
- A minimum of a second class honours degree in a computing-related subject. Students from graduates in other disciplines (such as mathematics, physics, or engineering) with experience in programming would also be considered on individual merits.
- An unclassified degree plus at least two year’s further study or professional experience in computing-related subjects.
Indian Student Eligibility:
Indian students are eligible to apply if they complete one of the following eligibility criteria:
- Completed a 4-year bachelor's degree with first-class in a relevant field from a recognized institution.
- Or, completed a B.Sc/B.Com/B.A (3-4 year) degree from well-ranked institutions with an overall grade of 70%.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/PTE or any equivalent test to get admission to this program.
Scores Required
Similar Programs
Program | Important Date | Total Fees | Median Exams Score | Action |
---|---|---|---|---|
Equal Consideration Deadline For 2025 Intake (31st Jan 2025) | USD 24,552 /Yr GBP 18,600 /Yr |
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USD 20,394 /Yr GBP 15,450 /Yr |
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USD 22,308 /Yr GBP 16,900 /Yr |
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USD 23,232 /Yr GBP 17,600 /Yr |
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Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
Commonwealth Scholarship | Scholarship per student$ 1,778/Yr$1,347 | Level Of StudyDoctorate | TypeMerit-Based | |
Forte Fellowship | Scholarship per student$ 33,595/Yr$25,451 | Level Of StudyMaster | TypeMerit-Based | |
Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
Paul Foundation scholarships | Scholarship per student$ 26,630/Yr$20,174 | Level Of StudyDiploma | TypeMerit-Based | |
India Postgraduate Taught Master’s Scholarship | Scholarship per student$ 4,693/Yr$3,555 | Level Of StudyMaster | TypeCollege-Specific | |
Goa Education Trust Scholarships | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based |
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