Master of Science [M.S] [Strategic Marketing] From Middlesex University Dubai

Dubai, DubaiLocation

UniversitySchool type

Estd2004established year

6300enrollment

Private

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Master of Science [M.S] (Strategic Marketing)

1 year

Full Time

On Campus

Field of Study:

Business,

Marketing

$22,010 /Yr

د.إ81,517 /Yr

Tuition Fees

Year	1st Year Fees
Tuition Fees	$22010 (AED 81517)

Collegedunia Team

Content Curator

The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The programme is developed through consultations with industry experts, scholars and students.

The programme recognizes marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. Developed through consultations with industry experts, scholars and students, the programme is built around three key areas of strategic marketing:

Strategic Analysis - the ability to understand an organisation’s environmental and competitive landscape and apply critical and analytical thinking thereof;
Strategic Marketing and Leadership - the ability to bring vision, understand marketing strategy, lead teams and measure marketing performance in a highly global marketplace;
Implementation - the ability to respond strategically to the changing needs of consumers through the development of a range of traditional and digital, customer-centered strategies.

Eligibility & Entry Requirement

Academic Eligibility:

An Honours degree normally classified 2.2 or above, or equivalent, in engineering, computer science or any numerate discipline.
Candidates with other degrees are welcome to apply provided they can demonstrate appropriate levels of relevant experience
Candidates without formal qualifications need to demonstrate relevant experience in the field and the ability to study at postgraduate level.

Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.