City University of Hong Kong Programs: Tuition fees, Ranking, Scholarships, Application Deadlines & Entry Requirements

Bachelor of Business Administration [B.B.A] [Marketing Information Management] From City University of Hong Kong

Kowloon Tong, Hong KongLocation
UniversitySchool type
Estd1984established year
9928enrollment
Public

Bachelor of Business Administration [B.B.A] (Marketing Information Management)

4 years
full time
On Campus

Field of Study

$20,800 /Yr

HK$160,000 /Yr

Besides the broad-based CB-level courses, students would be equipped with marketing research, consumer behavior, and eMarketing concepts from Marketing, as well as business intelligence systems, data management (data mining and data warehousing) and multichannel information management concepts from Information Systems. These are supplemented with numerous elective courses covering contemporary and cutting-edge issues in the Information Systems and Marketing fields. The rigorous programme would permit students to:

  • Acquire substantive knowledge to help them to conceptualize, design, implement, and manage marketing campaigns that appeal to consumers in the digital age.
  • Apply emerging technologies and systems to enhance marketing initiatives.
  • Leverage multi-disciplinary marketing and information technology skills to address the marketing challenges presented by the dynamic business environments for organizations today.
  • Intended Learning Outcomes of Major (MILOs)

    Programme-Specific Skills

  • Demonstrate the ability to creatively design and manage innovative marketing campaigns efficiently and effectively using emerging technologies.
  • Demonstrate the attitude and ability to discover innovative business solutions through identification of key market trends and exploit emerging business opportunities.
  • Demonstrate the attitude and ability to discover the potentials of information technologies in customer relationship management.
  • General and Transferable Skills

  • Demonstrate key knowledge and skills in business and management specific disciplines.
  • Communicate effectively in English and Chinese.
  • Apply creative and critical thinking in solving business-related problems.
  • Attain personal and team goals using individual and interpersonal skills.
  • Demonstrate awareness of ethical and global issues in business.

  • Important Dates

    EventApplication Date
    Early Round Application Deadline Sep 28, 2024 - Nov 15, 2024
    Main Round Application Deadline Sep 28, 2024 - Jan 15, 2025

    Tuition Fees

    Year1st Year Fees
    Tuition Fees$20800 (HKD 160000)
    Living costs: HKD$36,000

    Scores Required

    6.5 / 9

    Avg. Score in

    IELTS

    79 / 120

    Avg. Score in

    TOEFL


    Ranking

    202520242023202220212020201920182017

    QS World University logo
    Business 99 out of 340 in Global Ranking
    ( #3 out of 4 in Hong-kong 2025)

    Scholarship Grants & Financial Aids

    NameScholarship Per StudentLevel of StudyType
    Axol Science ScholarshipScholarship per student$ 260/Yr$2,000Level Of StudyBachelorTypeCompany-Sponsored
    ASID Foundation Legacy ScholarshipsScholarship per student$ 520/Yr$4,000Level Of StudyBachelorTypeMerit-Based

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