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Question:
Which among the following are NOT strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below:
Which among the following are NOT strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below:
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below:
Updated On: Nov 5, 2024
- (B) and (E) only
- (A) and (B) only
- (C) and (D) only
- (C) and (E) only
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The Correct Option is A
Solution and Explanation
Directional signage and low reach are not strengths of radio. Radio typically has strengths like audience selectivity, frequency building, and low-cost production, which make it a widely used medium for targeted advertising. However, it lacks the ability to provide visual cues, such as directional signage, and its reach can be limited compared to other media like television.
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