Masters in Marketing in Canada: Fees 2024, Top Colleges, Placements & Salaries

MS in Marketing in Canada: Marketing is an evolving field that offers exciting careers for individuals interested in understanding consumer behavior. With an increase in e-commerce and digital marketing, the field of marketing is projected to grow with global demand. Canada has a growing demand for skilled marketing professionals in marketing, advertising, and brand management with an employment growth rate of 11% projected till 2030.

Masters in Marketing in Canada is a postgraduate degree that takes 1 to 2 years to complete. The minimum requirement for admission to a Masters in Marketing in Canada is a bachelor’s with a score of 75% – 80% i.e. GPA of 3.0 on a scale of 4.0. The MSc marketing course in Canada is offered by top universities either as a specialized Marketing MBA or as an MSc in Marketing, which focuses more on research.

As an international student, you can expect to annually pay between CAD 15,166 to 88,000 as tuition fees for a Masters in Marketing in Canada. After completion of the course, you can expect to earn an average annual salary of CAD 68,000 CAD, which can go as high as CAD 95,000.

The top universities for pursuing an MS in marketing in Canada are Queen's University, Concordia University, York University, University of Saskatchewan, and the University of Guelph.

Best universities for Masters in Marketing in Canada

The top Canadian universities that offer MS in Marketing in Canada are -

University of Saskatchewan

The University of Saskatchewan's Edwards School of Business provides a Master of Science (MSc) program in Marketing. The university is one of the world’s top research universities. The Masters in Marketing program at the University of Saskatchewan covers consumer behavior, marketing theory, and research design. The program includes a Master's thesis for independent research, supervised by faculty involved in marketing research.

University of Guelph

The University of Guelph's MSc in Marketing and Consumer Studies equips you for success in the ever-evolving marketing landscape. Small class sizes allow personalized learning, while co-op options allow you to gain valuable real-world experience with industry partners. The students can pursue their careers in the field of marketing at companies like Ipsos, Nielsen, and Proctor and Gamble.

York University

At York University's Schulich School of Business, the Master of Marketing (MMKG) program stands out as a top choice for students wanting to pursue Masters in Marketing in Canada. Ranked #1 in Canada and Top 10 in North America by QS, it equips students with critical analysis and decision-making skills, vital for modern marketers. The final term includes capstone courses: a Field Project and a Marketing Dynamics course applying prior coursework to adapt to market changes using live case methods.

Concordia University

The John Molson School of Business at Concordia University is consistently ranked among the top business schools in Canada. Its Master of Science in Marketing (MSc) program is highly respected by employers. Concordia's MSc program offers various specializations, including Marketing Analytics, Consumer Behavior, and Marketing Strategy. Studying in Montreal, a vibrant city, you will gain exposure to networking opportunities with local businesses.

Queen’s University

MSc in Marketing program offered at Queen's University's Smith School of Business offers a blend of marketing fundamentals and practical applications. The course allows students to research in areas like branding, consumer persuasion, consumer activism, and the use of social media.

Check Out: Top Masters Universities in Canada

Some other universities offering MS Marketing in Canada are - :

Why pursue Masters in Marketing in Canada?

Canada is increasingly becoming popular as a study-abroad destination for Masters in Marketing not only because of its quality education but also due to the tremendous growth in its marketing sector -

• According to the QS World Rankings 2024, some top universities for Masters in Marketing include Queen’s University, York University, and University of Saskatchewan in Canada.
• The Canadian marketing industry expects a 19% increase in job opportunities by 2029.
• The average salary after masters in marketing in Canada can go up to as high as 95,000 CAD (58 lakhs INR)
• There is a high demand for marketing professionals in many Canadian provinces, including Ontario, Quebec, Manitoba, and Saskatchewan.
• Canadian universities comparatively offer lower tuition fees, ranging from 12,000 CAD to 35,000 CAD per year for a master's degree.
• Canada has a top-notch educational system, offering excellent marketing programs at various universities and colleges.
• International students in Canada can benefit from the Post-Graduation Work Permit (PGWP), allowing them to work for up to 3 years after completing their studies.

Canada consistently ranks first for quality of life and education, making it an attractive destination for international students.

Masters in Marketing in Canada Course Curriculum

A Master's in Marketing is a graduate program focusing on consumer behavior, marketing strategy, and branding.

• Masters in Marketing in Canada enhances your analytical, strategic, and critical thinking abilities through case studies, projects, and internships.
• Canadian universities offer specializations in digital marketing, brand management, international marketing, and marketing analytics.
• An MS in Marketing in Canada opens doors to roles like market researcher, advertising manager, digital marketing specialist, and sales manager.

The MS marketing courses in Canada facilitate networking with alumni and professionals for career opportunities and industry insights.

Difference Between Masters in Marketing & MBA in Marketing

MSc in Marketing is more affordable and research-oriented compared to MBA in Marketing in Canada. MSc focuses on consumer behavior and marketing strategy, while MBA covers advertising, branding, digital marketing, and market research.

An MSc in Marketing is easier to get into and ideal for the in-depth study of marketing strategy and consumer behavior. An MBA in Marketing in Canada, on the other hand, is more popular among students aiming for practical business skills.

Masters in Marketing in Canada Admission Requirements

The eligibility criteria for MS in Marketing in Canada vary as per the program and the university. However, the general requirements are -

• Academic Degree: 4-year undergraduate degree with a minimum 3.0 GPA or a B-grade**
• English Language Proficiency Test: TOEFL iBT: 80-95 || IELTS: 6.5-7.0
• GMAT Score: 58+
• CV or Resume: Work experience is optional for MS in Marketing but MBA programs require candidates to have 2 to 3 years of experience.
• Study Permit: You must apply for the study permit 3 to 6 months before your expected date of arrival in the country.
• Canadian Student Visa

*A 3-year bachelor’s degree will be acceptable if applicants have at least one year of relevant work experience

Check-Out: Documents for admission in Canada

The specific English Language Proficiency requirements for admission to the top universities for Masters in Marketing in Canada are given below:

Cost of Studying Masters in Marketing in Canada

The cost of studying MSc in Marketing in Canada involves tuition fees and cost of living -

Masters in Marketing Canada Tuition Fees

The tuition fees for Masters in Marketing in Canada range from CAD 15,000 CAD to CAD 80,000 (INR 9.29 Lakhs to 54.14 Lakhs)

Cost of Living in Canada

The living costs in Canada for an international student depend on your preferences and lifestyle. However, the estimated cost is around CAD 800 to 1600 per month. This cost includes accommodation, food, transportation, internet, books, and other miscellaneous expenses.

Scholarships for Masters in Marketing in Canada

The cost of studying Masters in Marketing in Canada can be balanced by availing of some scholarships or financial assistance provided by the institutes. Some of the popular scholarships for MSc in Marketing in Canada include -

Check Out: Scholarships in Canada for Indian Students

Job Scope after Masters in Marketing in Canada

After completing MS Marketing in Canada, students can work in various sectors and areas like Marketing research, Brand management, Marketing management, Advertising and communication, Quality management, and Quality control consulting. Some of the most preferred jobs in Canada after Masters in Marketing include:

An MSc in Marketing in Canada is a strategic investment for individuals seeking to elevate their careers. Modern marketing is heavily data-driven. An MSc in Marketing equips you with the skills to analyze customer data, identify trends, and make informed marketing decisions. An MSc in Marketing in Canada can lead to higher earning potential. Marketing managers in Canada earn an average of CAD 108,000 annually

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